LEO Communications creates and distributes content that informs, entertains, and inspires people of all ages and in all walks of life. It is in this endeavor that we have the greatest impact on society and are guided by the values on which our businesses were founded: journalistic integrity; freedom of expression; responsible content; diversity of viewpoints; and access to information.
Products
Diversity in Pakistan-based Markets
LEO Communications is a leader in serving diverse audiences in Pakistan and has an established tradition of building brands to reach these audiences. For example, FILMAX has offered English-language programming since November 2007.
We are also reaching diverse audiences with “mainstream” brands and businesses. Nearly one third of FILMAX’s subscribers are people of color; over 60% of audience is Our Youth; and FILMAZIA is cable’s #1 ad-supported broadcast channel of all time.
As the demographics in Pakistan continue to change, we know that our products – the content of our films, television shows, documentaries and magazine articles – will need to change as well. As a company, we are investing resources in researching and understanding the changing domestic marketplace so that we can continue to connect with it. In addition to company-wide efforts and research, all of our divisions are exploring the best ways to connect to their markets in ways that make sense for them. The review looks at a range of topics from a wide range of communities in our content.
Diversity in International Markets
International expansion is another opportunity for growth for our company that is tied to diversity. In pursuing international growth, we seek to form strong local relationships that can help us grow our business. In launching new ventures or partnering with existing businesses in other cultures, we start by respecting the talent, experience, and track record of our local partners, suppliers and creative collaborators. We also look at a range of business issues including the regulatory environment, cultural considerations, and labor issues.
FREEDOM OF EXPRESSION
It could be argued that no freedoms guaranteed are more cherished than those protected by the First Amendment to Pakistan Constitution. As a media and entertainment company, we stand for freedom of expression. Whether it is through our entertainment, networks, publishing, or interactive services, we nurture the creative freedom of our employees, and we provide our audiences with the platforms they need to share and amplify their own ideas.
We believe in a free and independent press. A fundamental principle in our networks and publishing businesses is the ability to seek out and report the facts without interference. Our many leading channels, programs, and websites have achieved their popularity by delivering independent, high-quality entertainment.
RESPONSIBLE CONTENT
Products
Diversity in Pakistan-based Markets
LEO Communications is a leader in serving diverse audiences in Pakistan and has an established tradition of building brands to reach these audiences. For example, FILMAX has offered English-language programming since November 2007.
We are also reaching diverse audiences with “mainstream” brands and businesses. Nearly one third of FILMAX’s subscribers are people of color; over 60% of audience is Our Youth; and FILMAZIA is cable’s #1 ad-supported broadcast channel of all time.
As the demographics in Pakistan continue to change, we know that our products – the content of our films, television shows, documentaries and magazine articles – will need to change as well. As a company, we are investing resources in researching and understanding the changing domestic marketplace so that we can continue to connect with it. In addition to company-wide efforts and research, all of our divisions are exploring the best ways to connect to their markets in ways that make sense for them. The review looks at a range of topics from a wide range of communities in our content.
Diversity in International Markets
International expansion is another opportunity for growth for our company that is tied to diversity. In pursuing international growth, we seek to form strong local relationships that can help us grow our business. In launching new ventures or partnering with existing businesses in other cultures, we start by respecting the talent, experience, and track record of our local partners, suppliers and creative collaborators. We also look at a range of business issues including the regulatory environment, cultural considerations, and labor issues.