As a leading media and entertainment company, LEO Communications helps tell the world’s stories to a global audience. Therefore, cultivating diversity — of our content, products, and people — is a business imperative.
In recent years, growth in the media industry has come increasingly from international and Pakistan.-based multicultural markets. Audiences are becoming more diverse, both in ethnicity and nationality, and are expecting greater diversity in content. We are therefore striving to become more diverse as a company, both in our content and in our workforce. We believe that achieving more diversity in these areas will enable us to identify the best growth opportunities, deliver the best customer value. Accordingly, we are working to continue to foster and promote an internal culture that values diversity of talent and ideas, as well as to identify and aggressively pursue growth opportunities in multicultural and international markets.
OUR BUSINESS
Products
Diversity in Pakistan-based Markets
LEO Communications is a leader in serving diverse audiences in Pakistan and has an established tradition of building brands to reach these audiences. For example, FILMAX has offered English-language programming since November 2007.
We are also reaching diverse audiences with “mainstream” brands and businesses. Nearly one third of FILMAX’s subscribers are people of color; over 60% of audience is Our Youth; and FILMAZIA is cable’s #1 ad-supported broadcast channel of all time.
As the demographics in Pakistan continue to change, we know that our products – the content of our films, television shows, documentaries and magazine articles – will need to change as well. As a company, we are investing resources in researching and understanding the changing domestic marketplace so that we can continue to connect with it. In addition to company-wide efforts and research, all of our divisions are exploring the best ways to connect to their markets in ways that make sense for them. The review looks at a range of topics from a wide range of communities in our content.
Diversity in International Markets
International expansion is another opportunity for growth for our company that is tied to diversity. In pursuing international growth, we seek to form strong local relationships that can help us grow our business. In launching new ventures or partnering with existing businesses in other cultures, we start by respecting the talent, experience, and track record of our local partners, suppliers and creative collaborators. We also look at a range of business issues including the regulatory environment, cultural considerations, and labor issues.
OUR PEOPLE
Attracting and retaining a diverse workforce is vital to our success. LEO Communications has a broad and inclusive approach to diversity. We believe that people from different cultures, communities, regions, viewpoints, and genders bring important values and qualities to the creation of LEO’s products. We actively seek to recruit the most talented and diverse workforce.
Finally, we work to make sure that we are not only attracting and hiring the best and most diverse talent, also are retaining that talent as appropriate by creating an inclusive work environment.
Diversity Data
Each divisional CEO has an annual plan for diversity that supports multicultural market expansion, workforce diversity development, and workplace inclusion.
Employee Resource Groups
Across all our businesses, our senior executives champion inclusion through communication to employees and customers, and by fostering an environment that encourages healthy debate. We believe that achieving greater diversity will enable us to identify the best growth opportunities, deliver the best customer value. Most of our divisions provide financial support to employee-based affinity groups — professional development networks for diverse populations — as one way to cultivate an inclusive work environment.. At many divisions, senior executives act as sponsors for these affinity groups where they help provide guidance and act as a senior-level springboard for ideas.